A capacity-building workshop for women leaders in non-profit organisations themed: “Leveraging the Use of Social Media and AI to Enhance Results,” organised by Collective Pathways in collaboration with LincGreen, with support from Kebetkache Women Resource and Development Center has taken place in Port Harcourt, the capital of Rivers State.
In his presentation titled “Leveraging on Social Media,” Tobechukwu Prosper, Executive Director of LincGreen Climate Change Initiative,, urged Women Leaders in the Non-profit organisations to prioritize the use of social media and artificial intelligence (AI) tools to strengthen advocacy and expand their reach, as digital platforms are shaping people’s perception.
Prosper, emphasised the importance of digital platforms such as TikTok, Facebook, Instagram and YouTube in reaching wider audiences.
According to him, social media has simplified advocacy by helping organisations to engage thousands of people without the constraints of physical gatherings.
“The social media space has made it easier for us to push our activism, tell our stories and reach people we may never meet physically. It has become a powerful tool for shaping the perspective of an entire generation.”
He noted that women-led organisations must take a active role online to counter misinformation and promote credible narratives, stressing that advocacy through digital platforms has the potential to attract government attention and prompt action on key issues.
Prosper however called for continuous training, noting that social media trends and algorithms are constantly evolving.
“This training should not be a one-off. Organisations should hold sessions regularly monthly or bi-monthly because the digital space is dynamic and requires consistent learning”.
“AI has come to stay. Whether you like it or not, it is already shaping how we work. From content creation to proposal writing and storytelling, AI can significantly improve efficiency and impact”.
He further encouraged both young and older professionals to adopt AI tools, while dismissing the notion that technology is only for younger generations.
Executive Director of Collective Pathways and convener of the digital workshop, Rita Kigbara, said the initiative was designed to empower women leaders with digital skills to enhance their effectiveness in the non-profit sector.
Kigbara explained that the training followed a leadership retreat aimed at fostering collaboration among women-led organisations.
“The training is part of our effort to build a community of practice where women leaders can continue to learn, share experiences and support one another”.
“The workshop focuses on improving organisations’ visibility and enabling them to engage more strategically with stakeholders, including donors, partners and target communities.
She also urged participants to sustain collaboration beyond the workshop, noting that collective action would yield greater impact than isolated efforts.
“We cannot work in silos and expect to achieve meaningful results. By working together, our voices become stronger and our impact more visible”.
Participants at the workshop came to a conclusion of maintaining the network formed, deepen collaboration, and continue building capacity in digital advocacy tools.
